English Articles

Starting a new E-commerce business

I was recently asked to give advice on how someone can start an e-commerce business. Well, It’s not something that can be answered with a drop of a line, but I will give it a try… So, I would say…
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Domain name registration: Doing it right!

Domain name registration is the first step in establishing your personal or business online presence. Registering a domain name is a very fast and simple process which can take no more than a couple of minutes to complete. Domain name subscriptions are for a…
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Does your website generate sales?

Just tell me this: How many new prospects did you get from your website last month? In many cases businesses use their website as an online brochure. But a website can be so much more than just a brochure. It…
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How to measure your social media performance?

Social Media is just one of the promotional channels you use in your promotional mix. When you are about to start a promotional campaign, you don’t promote only through your Social Media networks. You employ a multi channel promotional approach through TV,…
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Online website builder: A viable solution?

Much have been said and written, for and against, the choice of a small business to establish its online presence with an online template website builder tool. Is that a wise option? Is that a really viable option? Or going with a professional web designer right from the…
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7 Reasons to promote online

In 2010 I published an article arguing that the sector of Advertising Agencies is coming to an end. I couldn’t be more right. In 2012, we have observed a major transition of business promotion from traditional media (TV, radio, printed, Adbords etc) to online media….
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Does online promotion really works?

The question is: if online promotion doesn’t work what does work? I know that many of you don’t really believe that online promotion and Internet marketing can generate substantial revenues for your business. Most of the reactions are fully justified….
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Starting up your new website? Do It yourself!

Setting up your own website yourself, is not as hard as you may think. You can do it yourself, even if you don’t have technical skills or webdesign experience. Once you have the content to use ready (text, images etc),…
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How to get a top position in Google

Ok. So your new website is up and running. What’s next? Your website is there for one single reason: To generate leads and sales. If it doesn’t, your money, time and effort goes wasted. Give it a try and type…
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